Quality, Manufacturing & Product Development

Importing from China: How logistic and shipping can affect your product quality

When we usually refer to import risks related to product quality when purchasing in China or in Asia we instantly think that quality can be affected by a few several different types of factors: manufacturing process, raw materials used, workmanship.

One disregarded risk which can alter your product quality is the risks related to logistics. Indeed, I have seen some clients in the past managing very well their sourcing and manufacturing process with their Chinese suppliers but neglecting totally the importance related to logistics.

I particularly remember one of those european based customer who imported furniture from China. An inspector for a Pre-Shipment Inspection was sent to the Chinese factory to ensure the conformity of the goods before the client would pay balance to its supplier. At the time of the inspection, the quality inspector reported the goods were OK to ship. Knowing the goods where furniture, we also proposed the client to perform a Container Loading Supervision but she declined it for budget reason. When the loading time came, the chinese supplier loaded the furniture by himself into the container (we were not present at this time as the client didn’t want we inspect the container loading process).

A few weeks later, the client received the container in her own country. When she opened it, she got a surprise: 50% of the furnitures have been damaged because improper loading and shaking during transportation have occurred. At this point, this is when you realize how logistics can play a huge factor in how your goods quality are.

In this post, you will learn how you can reduce this risk by implementing simple but efficient actions on your production to avoid such issues:

1./ Performing packaging design properly and anticipate shaking 

So, when your packaging designer design your packaging he should think about this. A simple way to solve this problem is to :

2./ Add Inner carton

Sometimes you will pack your products the best way of the world in a master carton but still the goods will get damaged because moving too much into the master carton. Another problem which may also appear when you pack all your products directly into your master carton is that the master carton will not get very rigid, hence subject to deformations, hence fragile, hence to crack and open.

You can avoid this issue by adding an extra layer of protection using inner cartons: instead of having 100 products being stacked directly into a master carton, you can for example create 10 inner cartons of 10 pieces each and to have those 10 inner cartons into the master cartons. It got several advantages 

3./ Choose proper master carton 

It sounds easy to manage with carton but this tiny little items can have its importance when performing your import because it can also cause several issues. The most frequent issues is related to carton not protecting properly the goods inside it or  being broken or destroyed during manipulation.To avoid this, here are a few tips:

4./ Use palets and plastic filming as much as you can

If you have your goods being packed already into your master cartons, now they might be ready to ship. But wait, do you know how your Chinese vendor is going to load your container or send your goods to your air shipping carrier? Do you know how it is going to be manipulated ?

You know, sometimes when goods are pilled up in container and if the container is not fully loaded, goods may fall by themselves inside the container during transportation (oh yes, although container carrier are big ship, if there is a storm the ship will move highly).

Don’t leave the option open for potential damages and ask your supplier to load first all your cartons on palets and to use a plastic film around your cartons. It will bring the following advantages 

Palet plastic film wrapping to avoid cargo damage during shipment.

5./ Perform loading inspection or supervision

Getting someone on site to verify how your goods are loaded can help in several way to witness the following:

Related to container and transportation issues, I always recommend to contract an insurance to protect your goods from damages to your shipping agent on one side, and I also recommend to perform a container loading inspection or container loading supervision so that in case of issue due to logistics you can easily make a claim to your shipping agent (because your supplier will not be responsible of dirty container or leaking container…)

6./ Prefer to ship your goods rather via FCL than LCL

FCL meaning Full Container Loading and LCL mean Loose Container Loading. FCL is usually used when you buy enough quantity to fill a full container, whereas LCL is used when your goods volume can not fill the space of a container.

Mostly, it is better to use a FCL shipment rather than LCL because then all the container space if filled with your goods only. If you are on a LCL situation however then the container is shared with goods from other clients of the shipping agent. 

This increase the risks in several way: 

7./ Prefer a shipping agent who deal with the logistic chain from A to Z

In another post (here Difference between a China based shipping agent vs a Hong Kong based shipping agent), I explain why choosing a proper shipping agent is important. Indeed, some shipping agent are sub contracting part of the shipping process to other companies and this can happen for several reasons (the main one being the shipping agent you appointed just doesn’t have presence or licence in the country where the logistics has to be performed.

In this case, most of them enter in partnership with some locally based and licensed shipping agent who perform the work for your shipping agent. Of course, your shipping agent will never tell you this but I have seen this happening several times in the past. The typical scheme happen when a client appoint a shipping agent based in Hong Kong or in his own country who doesn’t have chinese shipping agent licence and can not export the goods by himself or who doesn’t have truck to pick the goods at the factory. In this case they send another company who have this licence and the truck to pick the goods at the factory, hence they sub-contract.

When they do so, they loose control on the shipping process and who knows what happens between the factory door and the ship. I have seen several time sub-contractor picking goods like potatoes not caring anything about the goods conditions (when they just didn’t steal a few pieces doing hole directly into cartons: yes I saw it done by some employees from DHL !)

Hence, you should prefer to use a shipping agent who manage the whole chain from A to Z, who got his own truck, who got his own licence and employee in China.

I hope this blog post will help you to improve your China import.

Feel free to share your experience about quality issue you may have faced when importing from China. Do you have any question ?